SOFTWARE · [ADD YEAR]
Marketing Budget Optimizer
A machine learning system that helps a company plan marketing budgets across different brands and retailers.
- Machine Learning
- Marketing Analytics
- Budget Optimization
- Predictive Analytics
- Optimization
- Role
- Machine Learning, Marketing Analytics
- Year
- [ADD YEAR]
- Tools
- Python, Machine Learning, Optimization
Problem
The company needed a data-driven way to decide how much marketing budget to allocate to each brand and retailer combination.
Architecture and implementation
Built models that predict how different budget allocations affect sales, turning those predictions into budget recommendations for each brand and retailer pair.
Impact
[ADD OUTCOME — e.g. budget efficiency gains, once available]
